10 types of content

I came across an article from The Social MS. It's about the 10 types of content for your blog or posts to social media platforms.

Good content helps with search engines. Use content in your email newsletters. Content can help build a relationship with your audience.

10 types of content:

• • Interviews
  • Webinars
  • List Posts
  • How-To-Guides
  • Product Guides
  • Infographics
  • Resource Collections
  • Podcasts and Videos
  • Guest Posts
  • Report
  
  
  
  
  
  

what to write about

Oh yes..... the search on what to write about. This can be a challenge. But, should it be? I say, "no."

So, you're probably wondering what I know on this topic. Well, my advice is start writing. Start writing on subjects in your niche. You might search for trending topics. 

Don't waste time on generic content. Pinpoint to inspire and educate. 

blogging

If you're new to blogging, there's much to keep up with.

There are many reasons to blog. Blogging and business go hand-in-hand, now that Social Media is prominent on the Internet. Business blogging gets more leads and garners more links.

Which Social Media platforms to use depends on the topic you blog about and the business your in.  Find and join groups and publish your posts regularly. This gets you more engagement.You must be active on Social Media. Contribute. Comment.

Go searching for Social Media platforms.

Social Media is your outlet to the world. Don't neglect it.

Start learning. There are plenty of references to help you (like this blog). This process is time-consuming and will test your research, writing, and patience. But hang in there.

Get started on the learning process by reading this post: 25 Blogging Tips For Newbies

Running a blog and adding content is rewarding and gratifying. You'll find this out.

be visible to engage

Engagement via Social Media requires patience and commitment. The combination of social media, social business, and sales networking can help drive visibility and engagement.

Create and curate content that appeals to your audience. Promote your content.

Custom, created content is where you'll get good mileage for your brand. Make content personal to add value. Give your audience and followers a reason to tune in. The reason to tune in is you.

Need help with content? I can help.

blog marketing

Content marketing with a blog helps get better rankings on the search engines. We need to concentrate on more, like engagement and authority. We have to attract an audience and keep it. We also have to lead this audience to do something, like subscribe to a newsletter, share something, or buy something.

We need content that engages our audience. Your content must tell a story and offer to solve a problem.

Each blog post must have an image that accompanies it. This is important since people are more likely to check out your content if they see an image they're drawn to. This is particularly true with Twitter.

The best images are colorful. Images should be simple with a strong focal point. Remember, simplicity helps find pictures with strong focal points. Strong images are good for mobile. Be sure your images are relevant to your content.

Images are a valuable tool in anyone’s content marketing arsenal

Source: website-designs.com (July 2015), Blogs, Content Marketing, and Images

blogging and influence

Blogging influences customers. Here's how:

• They buy from blogs
• They are inspired by blogs
• They get assurance from buying from blogs
• They discover new products and services
• They get support and answers from blogs
• They refine their choices from blogs

Every time you publish a blog post you get the opportunity to influence your readers.
Blogging is a good benefit.

blogging

Blogging allows you to connect with your audience, the people who want to follow you. You’ll be able to convert readers of your blog into followers.

Continue to engage them via your blog.

A blog will attract the search engines and will be featured highly in the search results. 

Blog regularly, ideally three or more times per week. Consider blogging as online marketing. Once you start to use a blog and make it part of your marketing campaign, you'll find that you won't need some of the other expensive advertising mediums. By being a regular blogger you’ll become an authority figure that others look to for advice within your niche.

You can tailor your blogging activities to meet the needs of your audience. 

be engaging

Tell a story. Paint a verbal picture. This brings your audience into the story. Marketers have created engaging ways to "talk" to potential customers. Infographics, videos, and even webinars allow curators to break down relevant statistics. Creative visuals encourage audience engagement.

Audiences embrace content that is the most relevant to them. This establishes a community of like-minded followers.

A good marketer will use content to tell engaging stories. 

 

replacing old blog posts

Every content piece has value, and while you may need to replace an old blog post, for example, you can update it with fresh, new information, even while keeping in a link that is still good and, most likely, has search engine optimization (SEO) attached to it. When you get ready to repost the updated version, use an editor’s note at the top under the title, or at the bottom, indicating when the post was first published and noting that it's been updated for new information.

blog about it

A blog is an extremely powerful tool for awareness and engagement. It assists in driving more traffic to your website, and is also a place to build your relationship with visitors. Similar to your homepage and other site pages, be sure to include a clear call to action at the bottom of each blog post. You can encourage the visitor to read a related post, signup for your newsletter, or register for a webinar or event. Whatever the case may be, use the blog to support that goal.

Be sure to get updates to this blog via Email. Signup - bottom right-hand column of this blog.

value and engagement

You might be wondering what the difference is between value and engagement.

Engagement is visible social media reactions. Comments and "likes" on Facebook are examples.

Value can be entertainment and information. 
News is a subset of information and stops to be informative after a limited time.  

High level social media advice given by consultants can be summarized to:

• Provide value.
• Get and grow engagement.
• Grow your audience and increase return on investment (ROI).

We don't get to decide what value is.
Our social media plan is about the value we provide to our audience. 
But what audience? The TARGET AUDIENCE. The target audience really is the key to unlocking social media success. Value is a goal and our job is to provide a lot of value.

What is target audience and value exactly?
The target audience is who you want to reach. Say males from 25 to 34 years of age. Value is information that is useful to your target audience.

Let's say you sell diapers. You could blog how to best use your products. Or perhaps about children's toys or toy safety. Another subjects is tips on handling a busy life with a child. Let's assume that your audience already knows you sell diapers. Your not blogging about your product to give value to the audience. Blog about items that are related to your product or to the people who use your products.

What is exactly the right item to blog about?
Well, that's a challenge. We really don't know for sure. It's up to trial and error. If your blogging to a niche market, initial data helps. 

We can only measure.
But what? 
Engagement is an indicator for value.
Engagement. Traffic. Sales.    

Look for engagement within the context. 

Relate to your audience. Personalize your blogging. Try to anchor your audience with the initial information they receive. 
 

 

interest and inform

Blog posting can be a challenge. Although not difficult, posting an entry deserves attention so it gets noticed and read.

Posts should be carefully thought out so it develops and builds your brand. Promotion is important, but don't overdo it. If you do come back with informative posts in which you put selling on hold. Do your research. This pays off. Perhaps not immediately, but for long-term growth research is very valuable.

Content is king. Remember that. Keep your content focused on what you do. Don't get too far off your path to success. Develop and care for the interest you've created. That a content goal of yours.

blogging

Mix the bowl. Blog for reflection, thought leadership, and sales. Blogging ties interests and objectives together.

First I blog content that is full of personality. The passion of the industry you're in comes to the forefront. This showcases you to those who have an interest too! Your voice in the conversation is heard. This moves you and your product forward.

You might feel as if you're doing the same thing over and over again. We all get that feeling - and that's ok. Just don't project that feeling to your audience.

Think of this.

 We aren't bored. Just in a daily routine. Others might wish to have our routine - think of that too.

I keep on topic - part of my routine - so your message remains fresh and vibrant. I'll create blog content for you. If you need that content often for your creative process, I'll write that into your blog posts. Trends, conversations, and information about you go into the blog. This gets you Social Media traction to establish your brand. Then we'll use it, share it, post it, and email it. I feel blogs are best used for outbound marketing efforts - not just for inbound marketing. I'll make your blog revolve and evolve!

Voice

With blogging, your voice is established, which helps your stature and develops your niche.

Two items come to mind:

1. Search engine rankings become higher as your blog becomes indexed in Google and other search engines.
2. As the same topics are written about multiple times, and are shared, your voice is developed.

Blogging needs to reflect the impact of your daily, creative influence. Yes, I wrote "daily", so you'll always have plenty of content - which can be re-purposed for future Social Media work. That way you create information - you create history.

Catalog

Your blog becomes a catalog of information and therefore an asset of you, for you and your readers. I take an active role in your blog and blogging efforts to establish your online presence. Your voice is your voice. This endeavor creates your knowledge and insight in your industry and creates a better future.

Message

Your blog is your message. I'll work with you to draw-up a marketing department and learn what topics are to absorbed into your organization. You too are involved in the blogging process. You'll make an impact on what marketing creates!

I'll help you go after the initiative to make goals, create, and work for innovation that's relevant to you and your audience. I'll develop sources to enhance the topics we'll promote. This has a greater impact on your career and your online showcase so you'll become an industry authority.

SwordFlameMedia takes you through the process step-by-step, allowing you to be involved in command decisions. Contact me for a content marketing plan and proposal.

5 REASONS WHY YOUR COMPANY OR CLIENT NEEDS A BLOG