blog biz

Reader click through rates are getting shorter. That's a challenge for bloggers. Posts aren't getting read all the way through. We bloggers must think through the entire writing process. That's a given in Social Media marketing and engagement efforts.

I have to ask, "Is my blog in the right place?" Meaning, I am putting my entire effort at the forefront of the topic and subject. Usually. But this means writing more by writing less. Welcome to blogging, the paradox of Social Media engagement. But we asked for it.

• We still need blogs
• Information is for sharing
• Entertain
• Start and lead the conversation

 Discussions are going away from comments. Hardly anyone comments anymore. I wish folks would. I can't quite put a handle on it. Are we too lazy? Tweeting the post with our own comment on the tweet is the new way. That's not bad, after all we get mileage from that. So, make "things" more tweetable. Quite a challenge... but we're in it for the challenge.

Keep the client at the forefront. The client provides the content. It's my job to be sure that content gets marketed in the right spots so users are kept up with what's going on. Also the user is part of the content to an extent. It's a two-way street. Pave the road. That's what I do.