Ad of the Day: Apple uses Pixies' "Gigantic" in infectious iPhone spot. http://t.co/Y6BJtmPyRq pic.twitter.com/z1SeUdZbaH
— Adweek (@Adweek) April 23, 2014
It uses a reworked version of "Gigantic" by the Pixies—the band's first single from way back in 1988—to show how the iPhone and its apps can integrate into musical performances and the recording process (and do some other neat things, too).
The opportunities are gigantic, the spot seems to say.
The Pixies - 4 NEW SONGS!