the power of story

Making the complex clear. That's why I do what I do.

There is an importance of the self-story. It's to connect and share a story. That's the goal. That's the purpose. Doing just that is the focal point putting our message out so that it comes across.

I internalize sharply so I can crystallize ideas and visions. I speak and write in simple terms.

By bringing in anecdote, mnemonic, metaphor, storytelling, and analogy, I connect the essence of a message with both logic and emotion. The goal is to relate and connect the vision by writing simply and straightforwardly.

I never underestimate the power of self-story. The best fiction writers capture the core of rising and falling action of a well-plotted story.

 

DISTILL THE ESSENCES

People look for stories they can connect to. Connect and share a story. That's what I do.

PEOPLE DESIRE TO FEEL IT!

LET SwordFlameMedia TELL IT

blog biz

Reader click through rates are getting shorter. That's a challenge for bloggers. Posts aren't getting read all the way through. We bloggers must think through the entire writing process. That's a given in Social Media marketing and engagement efforts.

I have to ask, "Is my blog in the right place?" Meaning, I am putting my entire effort at the forefront of the topic and subject. Usually. But this means writing more by writing less. Welcome to blogging, the paradox of Social Media engagement. But we asked for it.

• We still need blogs
• Information is for sharing
• Entertain
• Start and lead the conversation

 Discussions are going away from comments. Hardly anyone comments anymore. I wish folks would. I can't quite put a handle on it. Are we too lazy? Tweeting the post with our own comment on the tweet is the new way. That's not bad, after all we get mileage from that. So, make "things" more tweetable. Quite a challenge... but we're in it for the challenge.

Keep the client at the forefront. The client provides the content. It's my job to be sure that content gets marketed in the right spots so users are kept up with what's going on. Also the user is part of the content to an extent. It's a two-way street. Pave the road. That's what I do.

the headline

Headlines get your stories read. They get more clicks. Often, it's the headline that only gets read. Here are some tips I use to get you more exposure.

1. Use powerful words.
2. Personality.
3. Use desire.
4. Content focus.

Every post must be a learning experience for the reader. The use of images means more that ever, especially with social platforms Pinterest and Instagram.

I match content well with what you want your brand to project.

HOW TO BUILD YOUR BRAND