A blog is an extremely powerful tool for awareness and engagement. It assists in driving more traffic to your website, and is also a place to build your relationship with visitors. Similar to your homepage and other site pages, be sure to include a clear call to action at the bottom of each blog post. You can encourage the visitor to read a related post, signup for your newsletter, or register for a webinar or event. Whatever the case may be, use the blog to support that goal.
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