Blogging allows you to connect with your audience, the people who want to follow you. You’ll be able to convert readers of your blog into followers.
Continue to engage them via your blog.
A blog will attract the search engines and will be featured highly in the search results.
Blog regularly, ideally three or more times per week. Consider blogging as online marketing. Once you start to use a blog and make it part of your
marketing campaign, you'll find that you won't need some of the other
expensive advertising mediums. By being a regular blogger you’ll become an authority figure that others look to for advice within your niche.
You can tailor your blogging activities to meet the needs of your audience.