The shift has changed the face of marketing. TV marketing is waning, giving way to social media, digital media, user experience or open source. A new wave of innovators is poised to bring their expertise to this new ecosystem.
Accenture, IBM, PwC, and Deloitte are engaged in the acquisition of agencies that have capabilities in user experiences, digital marketing, design, Web, and mobile. These organizations have services traditional agencies can't match.
Digital marketing must fit into the overall business strategy.
|Jon Hamm as Don Draper in Mad Men|
Newsrooms will bring a bigger power to brands. The customer experience will be transformed to deliver goods and services with the customer's journey in mind.
The customer will be a major part of a brand, acting as the salesman for the product they buy.Creation and distribution are key. Many elements will be transformed that will give the entire spectrum of media a new meaning, a new way of doing things.
Source: forbes.com (November 2016) My 'Next-Big-Thing' List: Who Will Transform The Post-TV Ad World In 2017
Related topic: B2B and Social Media