Jun 16, 2019

the mood machine

The tech industry is in the business of quantifying our emotions.

Mining emotional states to give A.I. projects something to go on is big business. Measuring human emotion has given rise to new facial recognition programs. The list goes on to include "emotion AI" to measure human emotion.  

Put this technology in a platform like Spotify to manipulate human emotion and we see a powerful tool for mining data given to advertisers. Apparently Spotify touts itself as a mood-boosting platform. 

Spotify also touts that it is a platform for brands. This means that it is good for business, or we are at least being told that. Spotify tells us that it is a place to feel good. 

So if you need a lift in the morning, you know where to go. Personalization is key. Personalization is how Spotify sells users its product. This is how Spotify gets listening data to sell to corporations. Your listening data. 

As we move forward with newer and newer technologies to track people's habits and predict what they'll do next, we must remain aware of what;s really going on.

This post from The Baffler was the source for this post

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